Segmentation of bulk email data is considered an essential part of any email marketing activity, which helps organizations give specific messages to segments of the audience. Below are some best practices for segmentation: Demographic Segmentation: Age, Gender, Location: Use demographic data to create content which catches the sense of one grou

Data hygiene at B2B databases ensures credibility for accuracy, reliability, and utility. Best practices that can be employed include but are not limited to the following: 1. Routine Auditing of Data Frequency: Allow for audits to uncover and correct inaccuracies or information that has aged. Metrics: Data quality metrics are completeness, con